Music video (case study) --- What's The Trouble On Your Mind

What's The Trouble On Your Mind is a new song in Taiwan. When I saw the music video first time I could not stop crying, because the melody was so songful, the lyric was so touching and the image of the video was so beautiful. 

The production design of the music video was exceptional, the designer used the rooms which was not big and painted on the walls. It made rooms became many kinds of space. Especially, if you see this MV carefully, you will find out some of actors and actresses are fake, they are just part of the paintings on the wall. This design made audience feel like it seemed they were looking at paintings. But because of live actors and actresses, audience also could feel the reality in this MV. On the other hand, all the rooms were behind the frames. The whole space was a gallery.

Furthermore this song was talking about "life" so the design was very appropriate. The director lead audience in to gallery to see "life"; since life is live, the characters in the paintings are also live. That is why this MV is so impressive.

What's The Trouble On Your Mind by Sodagreen 

there's no flower that never dies‭ ‬

there's no‭ ‬tide that's always high

there's no light that always shines

what's the trouble‭ ‬on‭ ‬your mind


there's no scar that never fades

there's no wound‭ ‬that always stays

there's no desperation‭ ‬that‭ ‬won't go away

so why‭ ‬the sadness on your face


Time‭ ‬goes by without a trace‭ ‬

Life‭ ‬goes on without fanfare

Don't be afraid of any moment‭ ‬that you‭ ‬have

Life goes on and on and on


On and on and on and on