Future Cinema

On Feb 18th, I went to a special cinema which named "Future Cinema". What is future cinema? Below is the introduction from their official website.

ABOUT FUTURE CINEMA

WE ARE LIVE CINEMA

Future Cinema is a live events company that specialise in creating living, breathing experiences of the cinema.

Conceived in 2005 by Fabien Riggall, Founder and Director of Future Shorts, Future Cinema aim to bring the concept of ‘experience’ back to the cinema-going world.

Specialising in bringing events to life through a unique fusion of film, improvised performances, detailed design and interactive multimedia, Future Cinema create wholly immersive worlds that stretch the audience’s imagination and challenge their expectations.

Creators of the acclaimed Secret Cinema, which brings mystery movies to extraordinary locations around London and the UK, Future Cinema have been hailed for bringing a sense of spectacle back in an age of multiplexes. Future Cinema run multiple events around the UK as well as producing events for brand partners and 3rd parties.

Their intension is let audiences to experience movies in different way which is same as my project. It's hard to image what Future Cinema exactly is. So when I knew this cinema show, I booked the ticket immediately.

It was a cool experience, people dressed up like they were going to an elegant party not a movie. Actually it was a party! When we went into the place, beautiful waitresses said hello to me and they leaded us to the seats. Beside the seating area, there were a bar and cake vendors. My friends and I bought some cakes and tea. We prepared to enjoy the show. Before the movie started, they performed many shows, including orchestral music, singing and dancing. Those shows were vintage because the following movie was a black and white old movie. The movie was Brief Encounter which is classic! After it they moved the seats in front of the stage and then everybody started dancing there. We joined them as well. We danced for long time!

It was not only a movie but a nice party! The atmosphere they created impressed me. The show gave me a lesson. The atmosphere could enhance the feeling of the performance. I should put "atmosphere" into my design list!